Former two-division world champion Canelo Alvarez (47-1-1, 33 KOs) and WBO Junior Middleweight World Champion Liam “Beefy” Smith (23-0-1, 13 KOs) today kicked off the two-city international press tour at AT&T Stadium ahead of their world championship showdown on Saturday, Sept. 17. Located in Arlington, Texas, AT&T Stadium is home to one of the most iconic and successful sports teams in history - the Dallas Cowboys, and will host the big event between Canelo and Smith on Mexican Independence Day weekend, Sept. 17. Canelo vs. Smith will be produced and distributed live by HBO Pay-Per-View® beginning at 9:00 p.m. ET/6:00 p.m. PT on Sept. 17. The heavy-handed combatants will head next to London, England for a press conference at The Landmark Hotel on July 20, 2016.
Oscar De La Hoya, chairman and CEO of Golden Boy Promotions, led those present at today’s press conference in a moment of silence to honor the victims of the recent tragedy affecting the Dallas Police Department and Dallas Area Rapid Transit officers.
Below is what the fighters, their teams, promoters and Dallas Cowboys Owner Jerry Jones had to say at today’s press conference:
CANELO ALVAREZ, Former Two-Division World Champion:
“I had to work for my birthday, so I’m here to work. I’m very happy to be back in Texas again, in this beautiful stadium. I’m going to take this fight seriously and prepare like always. I know how I’m going to have to train. I like to give the fans a great fight, and that is what I will prepare for.”
LIAM “BEEFY” SMITH, WBO Junior Middleweight World Champion:
“I am very excited, I have asked for a top name for a very long time and when Canelo’s name came to the table it was an automatic ‘yes.’
“We are coming very prepared for this fight, and I’m coming to win.”
OSCAR DE LA HOYA, Chairman and CEO of Golden Boy Promotions:
“Everything is bigger in Texas, and here we are the iconic AT&T Stadium, where we have two world champion fighters known for knocking out opponents in the ring with their strength and power. Come Mexican Independence weekend, former two-division world champion Canelo Alvarez will face the undefeated WBO junior middleweight world champion Liam “Beefy” Smith for his title.
“Here you have Liam Smith, an aggressive, relentless fighter. His previous eight opponents have fallen before the final bell. And then you have Canelo Alvarez, who is only getting more and more powerful with each of his devastating victories.
“Both of these fighters come from boxing families. Boxing is in their blood. To Canelo and Smith, fighting is a family tradition and with that comes a responsibly to live up to the family name. That said, both of them will come to the ring on September 17 to wage a war: for Canelo, to claim a new title as the WBO junior middleweight world champion and for Smith, to successfully defend his WBO title once again and make a name for himself in the U.S.
“While the fights will be the highlight of the weekend--Golden Boy, Jerry Jones and the Cowboys will bring the people a week full of fun activities that fans will enjoy for the entirety of fight week.”
JERRY JONES, Dallas Cowboys Owner, President and General Manager:
“These two fighters are champions. I’ve got to see Canelo fight, and I can’t tell you how impressed I am by his talent, to see it up close and personal. We have some great Hispanic boxing fans here in Texas. We recognize what a great talent Liam Smith is and what a great fighter Canelo is, and what he means to Mexican fans. It is a great gift for us to host this event on Mexican Independence Day weekend.
“When we built this new home for the Dallas Cowboys, we wanted great champions, great matches and to be part of the legacy of our stadium beyond just football events. It’s a great privilege to us to have this fight at our Stadium. In our stadium on the giant screens, you’ll be able to see every detail of the fight in the ring on Sept. 17.”
Tickets for Canelo vs. Smith will go on sale, Thursday, July 21 at 10:00 a.m. PT/12:00 p.m. CDT/1:00 p.m. ET, and are priced at $750, $500, $300, $200, $100, $85, $50 and $40, not including applicable service charges with a total ticket limit of 8 per person. To charge by phone with a major credit card, call Ticketmaster at (800) 745-3000. Tickets also will be available for purchase online at www.ticketmaster.com. Additionally, walk up purchases are available at the AT&T Stadium Box Office (Monday-Friday 9:00 a.m. CT to 5:00 p.m. CT).
Canelo vs. Smith, a 12-round fight for the WBO Junior Middleweight World Championship, is promoted by Golden Boy Promotions in association with Frank Warren and Canelo Promotions, sponsored by “Tecate, BORN BOLD” and Casa Mexico Tequila. The event will take place on Saturday, September 17 and will be produced and distributed live by HBO Pay-Per-View beginning at 9:00 p.m. ET/6:00 p.m. PT.